Ben Worthen-How To Create Content that Captures Attention
Today we’re going to talk about how to create engaging content based on research with over 1 million people. You’re going to get practical ideas to enhance your content and those your engagement with clients and prospects in our conversation with Ben Worthen, founder of Message Lab.
The difference between great content and mediocre content can result in a massive swing between 70% engagement and 15% engagement. In this conversation, we discuss how to create compelling content. You'll go inside the mind of one of a journalist turned marketer to get fresh ideas on how to create content that people actually want to read. At the end of the episode, we unpack a fictional scenario to understand the core components of good content.
Our guest today, Ben Worthen, is CEO of Message Lab, an award-winning agency that combines journalism, data, and design to craft content and create experiences that get real results. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature-writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. His current and former clients include Facebook, Google, GoDaddy.
A special thanks to this episode’s sponsor, Selling From the Heart, and the 2022 Authentic Selling Challenge. If you have a sales team and want to get the year off to an incredible start, make sure to enroll yourself and your reps in the 2022 Authentic Selling Challenge. It runs every day from January 17-21 from 12-1 Eastern. We’ll be coached by incredible leaders like Jeffrey and Jennifer Gitomer, Heather Monahan, Carson Heady, Morgan Ingram, and Revenue Growth Podcast alumni Scott Schilling! You don’t want to miss this. To register for free to go www.authenticsellingchallenge.com. If you can’t come live each day, no worries. The sessions will be recorded.