Join Darrell Amy for the One Ideal Client Away Challenge, March 20-24
SCALE YOUR IMPACT!
DESIGN
Your Engine
Come to the 2-day Performance Workshop
BUILD
Your Engine
A mentorship to help you upgrade your sales and marketing processes.
ACCELERATE
Your Growth
Enjoy faster and easier revenue growth as you scale your company.
During challenging economic times it can be hard to maintain your current revenue, let alone grow it.
We believe you can grow revenue, even in a recession, by getting strategic about your Revenue Growth Engine®.
Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.
If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.
DESIGN
Your Engine
Come to the 2-day Performance Workshop
BUILD
Your Engine
A mentorship to help you upgrade your sales and marketing processes.
ACCELERATE
Your Growth
Enjoy faster and easier revenue growth as you scale your company.
Build your Revenue Growth Engine
Develop Physical Endurance
Trek to Everest Base Camp
Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!
As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:
Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.
He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.
When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.
Could it be possible to 10X your business over a decade?
Not only is it possible, it is doable for virtually every established business.
Let’s break it down: When you double business every three years you will 10X in 10 years.
Consider the following example of a business that is doing $1 million a year:
Now: $1M
3 Years: $2M
6 Years: $4M
9 Years: $8M
12 Years: $16M
Right around 10 years this business will hit $10M. That’s 10X.
The problem is that most businesses don’t experience this. Many businesses are stuck in flatline growth.
The financial world gives us the rule of 72. Divide 72 by the growth rate and you can see how long it takes to double your money.
Using this model, you can quickly see that a company growing at 10% year over year will double every 7.2 years. That business will get 1.5 doubling periods in a 10 year time frame, a far cry from 10X growth.
You drive marginal improvement in two key areas simultaneously:
Net-New Business—This is the number of customers you have
Cross-Sell Revenue—This is your revenue per customer.
If you grow 1% a month (12% a year) in each of these areas, look what happens:
There it is in simple math. Business doubles in 3 years.
In Atomic Habits, James Clear tells the story of how the British cycling team went from being the laughing stock of the sports world to Olympic Champions.
Their coach, Dave Brailsford, implemented the aggregation of marginal gains. The theory was that a 1% improvement each day would yield massive transformation over time. This proved out in going from last place to first.
The parallel to business is the aggregation of marginal gains in each of the two core revenue drivers: net-new and cross-sell revenue.
12% growth in each of these areas requires 1% growth per month or 3% per quarter. With this in mind, every leadership team has two questions to ask each quarter:
What can we improve the grow net-new (our number of clients) by 3%?
What can we do to grow cross-sell (revenue per client) by 3%?
Get these two numbers right and you will break through to 10X growth.
What does it take to make this happen? That’s why I explain in the Revenue Growth Engine® book. To get your copy visit www.revenuegrowthengine.com/book.
Darrell Amy
Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.
Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world
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