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How to put the two drivers of revenue to work to grow exponentially
A simple way to set Aggressive But Realistic revenue goals that your team will buy into
The power of Ideal Clients
A new way to think about your Ideal Client Profile
The 10-year value of Ideal Clients. (It's usually 20X, 30X or more the value of an average client!)
How to create messages that get attention with your Ideal Clients
A new way to think about what you sell: The Outcomes Inventory
Why client experience (aka customer experience) is the key to differentiating your company
How to create an experience that sets up cross-sell opportunities
Strategies to boost client loyalty
A different way to think about lead generation
How to create an outbound marketing plan
How to build a target account program
Deploy sales sequences that get appointments
Implement a client communication plan.
Build and client loyalty program
Develop an onboarding experience that sets up the cross-sell
Create a quarterly business review process
"Sales and marketing alignment has been elusive for many companies. No longer! Revenue Growth Engine provides a framework of building outbound processes that drive exponential growth by attracting net-new clients and cross-selling more to current clients."
"Darrell Amy nails it! While I've always appreciated his big heart, straight talk, and authentic approach when it comes to sales, Darrell takes it to an entirely new level with Revenue Growth Engine
where he tackles two of the biggest challenges sales leaders face today - aligning marketing and sales and executing an effective outbound attack to fill the top of the funnel."
"Sales is about helping others see and achieve what they didn’t think was possible and that’s what this book will help you do. Written by a sales leader passionate about helping you achieve what you didn’t think was possible, Darrell Amy breaks it all down for you. You can read a lot of books on sales but few do you read, learn, apply like you will with this book by Darrell Amy. The title says it all, Revenue Growth Engine."
“If you handle sales AND marketing – or who have teams that do – start a book club for this book. Read and discuss. In a few weeks time you could remove years of misunderstanding, miscommunication, and mistrust. It’s the ideal way to have everything working together from beginning to end with a crystal clear focus on the two ways to grow revenue as the foundation for it all. Great book!”
"Revenue Growth Engine provides a detailed roadmap on how to keep your business growth running on all cylinders. For a business to continue growing they must secure new business, increase their win rates, cross-sell to their clients and build client loyalty. With a servant’s heart and mind, Darrell will guide you to profitable growth and a bright business future."
"When you need to rev up the Revenue Growth Engine of your business, read this book. Darrell Amy provides the understanding of what the critical focus points must be, why these matter so much, and how to put them into action - and make it work! Revenue Growth Engine will ignite your passion, drive your process in the right direction, and deliver the results to the finish line you want to cross. Pick it up and use it now."
Too many good businesses and hard-working professionals are frustrated. They can't seem to 'get it together'--whether that means aligning sales and marketing, or finding the right type of clients, or simply generating the level of growth that matches the value they offer to the world. If your team ever has difficulty getting it together, then this book is for you. Darrell Amy is both smart and generous. His approach is practical, proven, and one that might actually get your team re-energized for growth."
"If you’re not growing, you’re not going anywhere. Right now, we need to rev that engine, put the pedal to the metal, and take off in order to drive and thrive. Darrell’s book provides a game plan anyone can put into practice to experience a growth spurt that others can be jealous of and can emulate."