One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

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Why Every Mid-market Company Should Have a Stock Price

May 01, 20244 min read

If I asked you what the value of Nike stock is you could tell me in seconds with a quick search. If you wanted to know the value of IRAs, you could log into your brokerage account and find the answer in seconds.

What would the answer be if I asked you what the value of your business? Could you give me a current and relatively accurate answer?

Unfortunately, many business owners don’t know. Their perceived valuation is at best a wild guess. They may have some idea of the range of multiples on EBITDA in their industry. However, the difference between a low multiple on EBITDA and a high multiple could be 2X or more.

Sadly, most business owners don’t discover the valuation of their business until they need to sell it. (Even worse, up to 50% of business sales are unplanned due to things like death, disability, divorce, or disagreements.) At the time of sale, the company's actual value (the amount a buyer is willing to pay) ends up being lower than what the owner needs to sustain their lifestyle. Other businesses get suckered into lowball offers because they don’t know the true value of their enterprise.

Since most mid-market business owners don’t actively track what their business is actually worth, they make business decisions based on the things they can measure: profit and/or cash flow. While this may lead to a healthy bottom line, it often takes the focus off the key intangibles that maximize valuation. Thus the founder tends toward becoming an operator in their company rather than seeing their company through the eyes of an owner/investor.

At some point, every business owner needs a mindset shift from being an operator to an owner. Operators measure profit. Owners measure enterprise value.

Imagine if your mid-market business had a stock price. What if you could see the increase (or decrease) of the valuation of your business each morning when you walk into your office? How would this impact your decision-making? You would become much more focused on creating value.

Here’s the good news: when you focus on increasing the valuation of your business, growth in profit, revenue, and cash flow naturally follow. However, when you focus on cash flow or profit there is no guarantee that value will increase.

Profit and value are related but not directly connected. Why is this? Simply put, there are many intangible drivers of value. Is the company founder dependent for culture, revenue, operations, or innovation?

Here are a few things that companies focused on valuation will see as critical rather than “nice to have.”

Revenue

  • What’s the track record of revenue growth?

  • How much of the revenue is under contract vs. project work?

  • Is there a marketing plan?

  • Is the sales process documented and repeatable?

Operations

  • Does the company have an operating system?

  • Are core processes documented?

  • Is there an onboarding and training program?

  • How do managers hold team members accountable?

Innovation

  • Does the company have an innovation team of do all new ideas come from the visionary founder?

  • Is there a process to pilot, optimize, and package new ideas for rollout?

  • Do they track the number of new ideas brought to market and the impact?

Culture

  • What's it like to be an employee?

  • Is there a management layer?

  • How engaged are the employees?

  • Is there a career path?

Customer Experience

  • What's it like to be a customer?

  • Are there meaningful surveys and focus groups for customers?

  • What new customer experience ideas has the company rolled out?

Everything on this list can be optimized to increase valuation. A company with an eye on valuation will prioritize these things. A company focused on profit will put these on the back burner. The difference in valuation between these two types of organizations will be dramatic.

What’s Your Company’s Stock Price?

Is it possible to estimate the value of your company? Yes! There are tools that can help you quickly determine the valuation of your company and track it over time. Of course, at some point you will also want to engage a valuation expert to do a deep dive to discover an even more accurate valuation of your company.

Armed with this information, you can shift from an operator mindset to an owner mindset. You’ll make better decisions as you work to grow value. Best of all, you’ll set yourself up for options down the road whether you want to sell your company or enjoy leading it into a brighter future.

Interested in a fast and affordable way to determine the current valuation of your business? Message me and I’ll share details of how this could work.

Originally published on Founder Independence Newsletter.

Stock priceMid Market Company
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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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PODCAST

GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world

LET'S TALK!

ABOUT ACCELERATING YOUR GROWTH