One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge, March 20-24

BUILD YOUR REVENUE GROWTH ENGINE

GROW YOUR REVENUE

SCALE YOUR IMPACT!

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DESIGN
Your Engine

Come to the 2-day Performance Workshop

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BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

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ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

Build Your Revenue Growth Engine®

During challenging economic times it can be hard to maintain your current revenue, let alone grow it.

We believe you can grow revenue, even in a recession, by getting strategic about your Revenue Growth Engine®.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®..

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.

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DESIGN
Your Engine

Come to the 2-day Performance Workshop

Image

BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

Image

ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

Take the Ultimate Trek and Grow Your Revenue

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

Get To Know Darrell

Darrell inspires and equips generous business leaders to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:

Help 10,000 businesses double revenue to generate $10 billion in new giving.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

Latest Thinking

Why CEOs of Midsize Companies Must Prioritize Innovation

Why CEOs of Midsize Companies Must Prioritize Innovation

November 06, 20232 min read

There are only two things in a business that make money — innovation and marketing, everything else is cost.” Peter F. Drucker

Drucker says we should take innovation and marketing very seriously. However, many businesses only allocate resources one of these two critical areas: marketing. (In reality, many of these businesses simply see marketing in a support role to sales rather than working at the top level of strategy. That’s a topic for another day…)

Innovation gets neglected.

Four Questions To See If Innovation is a Priority In Your Business

Sure, we hope the Visionary provides some creative juice. But it takes more than one person to drive innovation.

Here are four questions every CEO, President, and Business Owner should ask:

  1. Is innovation built into our Accountability Chart with Leadership, Management, and Accountability with the same intention as Marketing & Sales, Operations, and Finance?

  2. Is there a structure to innovation or does it just hopefully happen when the Visionary gets a good idea?

  3. Are you tapping into the Working Genius of your W (Wonder), I (Invention), and D (Discernment) team members—or are they sadly disengaged?

  4. Is there a process to take innovations and pilot, optimize, and package them for implementation?

If you answered “no” to one or more of these questions, you likely have untapped innovation.

Risks of Not Innovating

Businesses that fail to innovate:

  1. Become vulnerable to disruptive competition

  2. Miss out on new sources of revenue and profit.

  3. Risk losing employees with Wonder, Invention, and Discernment.

Startup businesses innovate like crazy. Fortune 500 businesses have innovation teams. Growing small and mid-sized businesses are often innovation deserts. Focused on operational excellence, many mid-sized businesses get out of balance as they fail to innovate.

Businesses that want to sustain revenue and profit growth take innovation seriously.

Do You Have a Council?

How can you do this? In Good To Great, Jim Collins insists that every business should have a Council— a group of employees looking to build the future. Vern Harnish says every business should have a Thinking Team.

I like to call this the Strategic Innovation Council. This is a group of team members from various parts of the organization that are close to the customer and have the Working Geniuses of Wonder, Invention, and/or Discernment. (For more, read my article: What Is Strategic Innovation.)

How a Strategic Innovation Council Could work in your business? I have some ideas. Message me and let’s talk.

Originally published on Darrell Amy's LinkedIn.

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Darrell Amy

Darrell Amy is the visionary creator of the Value Creation Engines™ model and the author of Revenue Growth Engine, a groundbreaking book on scaling revenue in purpose-driven businesses. With over two decades of experience empowering companies to grow and thrive, Darrell is passionate about helping business owners not only maximize their company’s value but also their impact in the world. His work combines strategic insights and practical guidance to support leaders who aspire to drive growth, create lasting value, and leave a legacy of purpose. Through his consulting, books, and speaking engagements, Darrell shares actionable frameworks that inspire leaders to think beyond profit, unlocking pathways to amplify their positive influence in their communities and industries.

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