Join Darrell Amy for the One Ideal Client Away Challenge, March 20-24
SCALE YOUR IMPACT!
DESIGN
Your Engine
Come to the 2-day Performance Workshop
BUILD
Your Engine
A mentorship to help you upgrade your sales and marketing processes.
ACCELERATE
Your Growth
Enjoy faster and easier revenue growth as you scale your company.
During challenging economic times it can be hard to maintain your current revenue, let alone grow it.
We believe you can grow revenue, even in a recession, by getting strategic about your Revenue Growth Engine®.
Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.
If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.
DESIGN
Your Engine
Come to the 2-day Performance Workshop
BUILD
Your Engine
A mentorship to help you upgrade your sales and marketing processes.
ACCELERATE
Your Growth
Enjoy faster and easier revenue growth as you scale your company.
Build your Revenue Growth Engine
Develop Physical Endurance
Trek to Everest Base Camp
Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!
As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:
Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.
He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.
When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.
There are only two things in a business that make money — innovation and marketing, everything else is cost.” Peter F. Drucker
Drucker says we should take innovation and marketing very seriously. However, many businesses only allocate resources one of these two critical areas: marketing. (In reality, many of these businesses simply see marketing in a support role to sales rather than working at the top level of strategy. That’s a topic for another day…)
Innovation gets neglected.
Sure, we hope the Visionary provides some creative juice. But it takes more than one person to drive innovation.
Here are four questions every CEO, President, and Business Owner should ask:
Is innovation built into our Accountability Chart with Leadership, Management, and Accountability with the same intention as Marketing & Sales, Operations, and Finance?
Is there a structure to innovation or does it just hopefully happen when the Visionary gets a good idea?
Are you tapping into the Working Genius of your W (Wonder), I (Invention), and D (Discernment) team members—or are they sadly disengaged?
Is there a process to take innovations and pilot, optimize, and package them for implementation?
If you answered “no” to one or more of these questions, you likely have untapped innovation.
Businesses that fail to innovate:
Become vulnerable to disruptive competition
Miss out on new sources of revenue and profit.
Risk losing employees with Wonder, Invention, and Discernment.
Startup businesses innovate like crazy. Fortune 500 businesses have innovation teams. Growing small and mid-sized businesses are often innovation deserts. Focused on operational excellence, many mid-sized businesses get out of balance as they fail to innovate.
Businesses that want to sustain revenue and profit growth take innovation seriously.
How can you do this? In Good To Great, Jim Collins insists that every business should have a Council— a group of employees looking to build the future. Vern Harnish says every business should have a Thinking Team.
I like to call this the Strategic Innovation Council. This is a group of team members from various parts of the organization that are close to the customer and have the Working Geniuses of Wonder, Invention, and/or Discernment. (For more, read my article: What Is Strategic Innovation.)
How a Strategic Innovation Council Could work in your business? I have some ideas. Message me and let’s talk.
Originally published on Darrell Amy's LinkedIn.
Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world
+1 (501) 361-2412