One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge,
April 10-14
www.oneidealclientaway.com

VISIONARIES AND INTEGRATORS

DISCOVER HOW TO ACCELERATE GROWTH

Learn how to build a powerful engine to drive exponential revenue growth.

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate.

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DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

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ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine.

LISTEN

TO THE BOOK

A Manual For Revenue Growth

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is book designed specifically for you.

IDENTIFY

YOUR BARRIERS TO GROWTH

If you feel stuck:

  • Like there is a glass ceiling of revenue that you just can't seem to break through

After working with thousands of entrepreneurs and executives and talking to hundreds of thought leaders I have identified six common barriers to revenue growth.

In a 20-minute conversation we will get straight to the heart of the matter, identifying your top barriers so you can breakthrough to the next level.

Our Ideal Client Profile

These are the types of companies we specialize in serving.

DESCRIPTION

Established companies with sales-teams that want to grow so they can create meaningful jobs and give to great causes.

DATA

  • Privately-held companies

  • Track record of generous giving

  • Part of a peer group or community of excellence.

DECISION MAKERS

Executive

Owner, Founder, President, CEO

Sales and Marketing Leaders
CRO, CSO, CMO,
VP Sales, VP Marketing

Funding Partner

Private Equity, Venture Capital

BUILD

YOUR REVENUE GROWTH ENGINE

Create a Custom Revenue Growth Engine®

Once you are focused on your Ideal Client now it's time to build a more powerful engine to accelerate growth!

In just two focused days you will create an actionable Plan to to generate immediate results that compound over time

  • A Powerful Revenue Flywheel that creates unstoppable momentum

  • Intense Focus on the types of clients or customers that can propel your business forward faster

  • High-Octane Fuel for your engine in the form of a message that gets attention

  • Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow

ACCELERATE

YOUR REVENUE GROWTH

Get Your Engine Firing On All Cylinders

Optimize, automate, and document your sales and marketing processes so you can enjoy exponential revenue growth.

If you are a leader at a company with a sales team, schedule your confidential consultation to discover:

  • The three biggest obstacles to revenue growth and how to remove them.

  • How other companies are creating Revenue Growth Engines.

  • Our vision to help purpose-driven companies scale their revenue and impact.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®.

HOW WE CAN HELP YOU GROW FASTER

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REMOVE

BARRIERS TO GROWTH

Get the six barriers to revenue growth out of the way so you can accelerate

Image

DESIGN

YOUR ENGINE

2-day Revenue Growth Engine Design Workshop

Image

ACCELERATE

YOUR GROWTH

Mentorship program to implement a high-performance growth engine

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

GET TO KNOW

DARRELL AMY

Darrell inspires and equips purpose-driven entrepreneurs to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

My BHAG

Help 10,000 businesses double revenue to generate $10 billion in new giving.

MAKE IT AN ADVENTURE!

TAKE THE ULTIMATE TREK AS YOU GROW YOUR REVENUE

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

BLOG

ACCESS OUR LATEST THINKING

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The Missing Role in Most Accountability Charts®

February 05, 20244 min read

There is a missing person on most Accountability Charts®(1). That missing person is your Ideal Client. When you forget Ideal Clients and the three questions they bring up, you risk being disrupted.

Smart companies focus on Ideal Clients. Your Ideal Client is the type of client that values what you do, aligns with your culture, and needs everything that currently sell. In my experience with Revenue Growth Engine, Ideal Clients typically have 10X, 20X, or more revenue and profit potential than average clients.

Over the past five years, I’ve seen dozens of Accountability Charts®. I’ve seen some amazingly creative circular org charts. However, what I haven’t seen is where the customer fits in these organizational structures.

I believe the Ideal Customer should be somewhere in the organization’s chart–ideally in the middle.

When you add your Ideal Client to the accountability chart, several critical questions arise:

Who Is Closest To The Ideal Client?

Think about the people in your company. Who works most closely with your Ideal Clients? Most of the time it is front-line employees. Salespeople, customer service, and billing people interact with prospects and customers daily. Yet most organizations make decisions at the top and middle management levels. In some ways, it’s like the C-Suite is at the center of the org chart rather than the client.

This has two immediate implications. First, middle and executive leaders need to find consistent blocks of time to spend with clients–especially Ideal Clients. Second, companies should look for ways to tap the insights of front-line employees. Their up-close interactions with clients can provide a treasure trove of intel and ideas about the next question: What is important to our Ideal Clients?

What Is Important To Our Ideal Clients?

Ever wonder why customers leave for a competitor? Usually, it’s not because they received bad service from you. Most often it is because they found a different company that they felt would deliver more value.

Harvard Business School professor and innovation guru, Clay Christensen, observed that our customers don’t buy products and services, they hire them for a job to be done. They hire our products to make progress in their life or business.

What types of progress do your Ideal Clients want to make? In his book, Competing Against Luck, The Story of Innovation and Customer Choice, Christensen recommends that companies organize around the jobs that their customers want done. (For more ideas and examples on this see Chapter 9: The Jobs Focused Organization.)

Value is not static. We all work in a dynamic economy with emerging technologies, new government regulations, and evolving customer expectations. Jobs to be done continue to shift. The companies that understand how these shifts are poised to win, especially when they answer the third question: What are we doing to innovate new ways to create value for our Ideal Clients?

What Are We Doing to Innovate New Ways To Create Value for Ideal Cleints?

Once you have tapped the insights of employees that are closest to your Ideal Clients and developed a system to understand the jobs they way done not it is time to create value. This happens with intentional innovation.

Intentional innovation has three characteristics. First, there is a structure where people have innovation in their job role. Second, there are systems with a regular cadence of activities to ideate, innovate, and implement new innovations. Third, there is a scorecard that measures the impact of innovation. (After all, as Gino Wickman famously said, “What gets measured gets done!”)

Here’s the problem: most companies limp along with random acts of innovaiton. They lack structure, systems, and scorecards for innovation. As a result, these companies are vulnerable to disruption by smart competitors.

The (Avoidable) Tragedy of Disruption

Chances are your company provides great customer service. You may have consistent internal processes that drive operational excellence. If you care enough about your business to have made it this far into the article, I’m willing to bet you also care enough to create a great culture and invest in leadership.

Here’s the sad thing. With all of this in place, you could lose it to a savvy competitor or startup that has invested the time, energy, and budget to innovate.

Having a business without intentional innovation is like baking a cake with one missing ingredient. I never can remember whether it’s baking powder or baking soda that has to go in the cake. But I do know that when you bake a cake without one of those vital ingredients it may look like a cake but it’s not going to look good. So it goes with a business. You can put in outrageous service, amazing culture, powerful systems, and great leadership. But without innovation, it’s going to fall flat.

BONUS: LIVESTREAM RECORDING

Here is a recording of a recent 25-minute Executive Briefing where I unpack these ideas.

(1) The Accountability Chart is a registered trademark of EOS Worldwide.

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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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GET FRESH IDEAS FOR GROWTH

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world

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