One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge, March 20-24

BUILD YOUR REVENUE GROWTH ENGINE

GROW YOUR REVENUE

SCALE YOUR IMPACT!

Image

DESIGN
Your Engine

Come to the 2-day Performance Workshop

Image

BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

Image

ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

Build Your Revenue Growth Engine®

During challenging economic times it can be hard to maintain your current revenue, let alone grow it.

We believe you can grow revenue, even in a recession, by getting strategic about your Revenue Growth Engine®.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®..

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.

Image

DESIGN
Your Engine

Come to the 2-day Performance Workshop

Image

BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

Image

ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

Take the Ultimate Trek and Grow Your Revenue

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

Get To Know Darrell

Darrell inspires and equips generous business leaders to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:

Help 10,000 businesses double revenue to generate $10 billion in new giving.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

Latest Thinking

Escaping the Operational Excellence Trap: How Companies Get Out of Balance and What To Do About It

Escaping the Operational Excellence Trap: How Companies Get Out of Balance and What To Do About It

October 11, 20234 min read

In Built To Last, Jim Collins insists that great companies make sure two things happen simultaneously: they stimulate progress while protecting the core. As companies evolve, they tend to shift from stimulating progress to protecting the core. As a result, they get stuck with a bored visionary, flat revenue growth, and increased vulnerability to innovative competitors.

When a new company launches, everything revolves around stimulating progress. Strategy and innovation take center stage as the company tries to figure out how to go to market and what will stick.

Over time as the company develops their revenue stream they begin to feel the effects of chaos. Attention shifts from innovating to preserving the core with operational excellence. In pursuit of best practices in this area, many companies implement proven operating systems like EOS®. 

At this point the company begins to run smoothly. The team focuses on protecting the core At the same time, attention tends to slip away from stimulating progress. In the midst of focus on execution, innovation fades into the background.

This kind of company is out of balance. Much like a car with tires out of balance that shakes dangerously while driving on the freeway, this organization may be going fast, but the future is shaky.

This is a problem. Yes, the company organized for operational excellence serves customers well with good execution. However, in not looking to the future, they risk being displaced by competitors. And since they are not proactively organized to provide more value to their customers, one could argue that a company without a structure for innovation is in reality not really serving their customers that well.

How Do Organizations Get Out of Balance?

It happens over time as the company organizes around core operational functions to ensure profitability and a great client experience. The organizational structure aims at preserving the core and does not factor in stimulating progress. 

For example, in a company that runs on EOS® an Integrator leads an operational team of customer-facing sales, operations, and finance teams that preserve the core. Stimulating progress is left to the visionary.

To make matters worse, sometimes the operational excellence structure inhibits innovation. When visionaries bring new ideas to the table, they often get outvoted by the operational team who wants to focus their attention and resources on execution. (Fortunately, Visionaries can find other people in the company that share their gifts. Read: Employee Engagement with W’s and I’s: How To Tap the Working Genius of Wonder and Invention to Drive Growth.)

How Can You Fix the Problem?

Operational excellence is critical. So is innovation. So what do you do to fix an out-of-balance organization?

1. Flip the Org Chart on It’s Side

First, flip the organizational chart on its side and put the customer in the middle. On the right side of the customer, map out the organization that is responsible for preserving the core. Start with the customer-facing people and work back through their leaders and ultimately the Integrator. On the left side of the customer, map out the customer-facing people who focus on stimulating progress, starting with those who touch the customer and working back through the Visionary.

Message me if you’d like to see an example of a horizontal organization with the customer in the middle the preserves the core and stimulates progress.

Uh oh. Most companies that do this will find their organization is way out of balance. They have fully-staffed teams working on preserving the core. When it comes to stimulating progress, the visionary is on their own.

If this is your company, you may be out-of-balance. 

2. Build a Structure Around Innovation

The second step is to fix the problem. Fortune 500 companies have entire innovation departments focused on stimulating progress. However, this concept is out of reach for many growing companies. 

In Good To Great, Jim Collins observed that every great company has a council. This is a cross-functional team focused on stimulating progress through strategic innovation. 

While you may not be able to dedicate a full-time team to innovation, you can assemble a cross-functional team of people that have Working Geniuses® like Wonder, Invention, and Discernment. (Learn more in this article: Employee Engagement with W’s and I’s: How To Tap the Working Genius of Wonder and Invention to Drive Growth.)

Is your company out of balance? If so, you need to fix it. For ideas on how to do this, private message me and I’ll show you a model for how you could structure your company to stimulate progress.

Originally Published on Darrell Amy's LinkedIn.

Strategy
blog author image

Darrell Amy

Darrell Amy is the visionary creator of the Value Creation Engines™ model and the author of Revenue Growth Engine, a groundbreaking book on scaling revenue in purpose-driven businesses. With over two decades of experience empowering companies to grow and thrive, Darrell is passionate about helping business owners not only maximize their company’s value but also their impact in the world. His work combines strategic insights and practical guidance to support leaders who aspire to drive growth, create lasting value, and leave a legacy of purpose. Through his consulting, books, and speaking engagements, Darrell shares actionable frameworks that inspire leaders to think beyond profit, unlocking pathways to amplify their positive influence in their communities and industries.

Back to Blog

Find Fresh Ideas To Grow Your Revenue

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world

Copyright 2023, Revenue Growth Engine

CONTACT US

+1 (501) 361-2412